A podcast with Dr Rebecca Jackson - Episode 1 "The Motivation Trap"-Defining-your-online-influence

Video Transcription

Video Summary

The webinar “Defining Your Online Influence,” hosted by Tom Liversedge from APS, focused on personal branding, authenticity, and building influence on LinkedIn. Guest speakers Alex Galvez, a B2B influencer specialist and founder of LinkedIn Local, and Gordon Glenister, influencer marketing author and podcaster, shared practical advice on creating a strong online presence.<br /><br />Alex explained how sharing her personal story on LinkedIn helped her grow from corporate employee to recognized Top Voice. She emphasized that authentic storytelling is the most effective content on LinkedIn, often outperforming purely educational posts. She also stressed the importance of consistency across platforms, using a professional profile image, and ensuring that online and offline personalities align to build trust.<br /><br />The discussion covered LinkedIn content strategy, including the value of comments, tagging relevant people, using photos and video thoughtfully, and why direct sales approaches often fail. Gordon added insights on profile optimization, keywords, hashtags, employee advocacy, and the importance of engaging with others rather than simply broadcasting.<br /><br />Poll results showed that most attendees follow people who educate or add value, highlighting the importance of thought leadership. The session concluded with advice to keep profiles updated, be consistent, and use LinkedIn as a platform for relationship-building and career growth.

Keywords

personal branding

authentic storytelling

online influence

profile optimization

thought leadership

employee advocacy

content strategy